New Logo for 2012 Chicago Auto Show
When you go about changing almost anything that involves a more-than-century-old tradition, you don't take it lightly. Such was the case when the directors of the Chicago Automobile Trade Association (CATA), producer of the famed Chicago Auto Show, asked for a freshening of the exposition's logo.
"First, we wanted the new logo to reflect our city and its heritage," said Steve Foley Jr, chairman of the 2012 auto show, produced by the CATA since 1935. "As we looked through icons that have displayed longevity, they certainly reflected the times in which they were created. It was because of that longevity that the artists were directed to embrace a Chicago icon that contained visual references to truly important events in our city's past. What could better exemplify that than by embracing the unmistakable flag of the City of Chicago?
"Each of the stars on the flag of Chicago stands for a particular event," noted Foley, "and while we certainly think the auto show might warrant a fifth star, we'll take our moment of 'sparkle' every February when McCormick Place fills on a daily basis to present the best auto show anywhere."