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More about the CAR Management Seminars

CAR Management Briefing Seminars 2014

                                                              

Agenda

 Monday, August 4, 2014
         
  •                                                                                                                                                                                                                                                
      8:00 AM                                                            -  12:00 PM              
    Mapping the Pathway to World-Class Manufacturing
                 
    Chair: Jay S. Baron, Ph.D., President and Chief Executive Officer, Center for Automotive Research
    This keynote session will launch the 2014 CAR Management Briefing Seminars focused on the “might” of manufacturing and its importance.  The session will also showcase recently launched manufacturing facilities, and demonstrate the breadth, depth and performance of state-of-the-art technology integration on the manufacturing floor.  In addition to illustrating manufacturing excellence, several advanced technologies instrumental in achieving manufacturing excellence will be presented.
               
                 
     
                 
               
      1:00 PM                                                            -   4:30 PM              
    Connected and Automated Vehicles: Driving Forward Fast
                 
    Chair: Richard Wallace, Director, Transportation Systems Analysis, Center for Automotive Research
    Connected and automated vehicle technologies have been revolutionizing the way we think about vehicle design, engineering, manufacturing and use. These technologies are enhancing safety, enabling infotainment and location-based services, improving diagnostics and prognostics, and enriching the consumer and driver experiences. While there remain some differences, these two once-divergent technology pathways continue to morph into a more complementary and synergistic mobility strategy. This session will explore emerging trends and future developments in the ongoing evolution of these critical, game-changing technologies.
               
      1:00 PM                                                            -   4:30 PM              
    Featherweight Competition: Agile, Light & Strong
                 
    Co-Chairs: Jay S. Baron, Ph.D., President and Chief Executive Officer, and Greg Schroeder, Senior Research Engineer, Manufacturing, Engineering & Technology Group, Center for Automotive Research
    Intense pressure to meet demands for fuel economy and safety are transforming the materials and production methods used in today's vehicles.  With many pathways to reduce vehicle weight and improve safety, there is no single near-term strategy that is being applied by the industry.  Use of advanced high strength steel, aluminum, and structural composites are serious contenders for all new vehicles.  Long term, a mixed-material approach is seen by the industry to offer one of the most economical, lightweight solutions, but this approach adds complexity at every development step from design to fabrication and assembly.  This panel will exhibit state-of-the-art lightweighting solutions and how they are being designed, tooled, fabricated and assembled today, and discuss what can be expected tomorrow.
               
         
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  • Tuesday, August 5, 2014
  •      
  •                                                                                                                                                                                                                                                                                                        
      8:00 AM                                                            -  12:00 PM              
    Advanced Powertrain Forum
                 
    Chair: Brett Smith, Co-Director, Conference Group, Center for Automotive Research
    Manufacturers are currently planning and developing vehicle powertrain portfolios which will be introduced under the more stringent greenhouse gas (GHG) and Corporate Average Fuel Economy (CAFE) requirements starting in 2017. Meeting these regulations, while exceeding customer requirements, will likely require vehicle manufacturers to deliver a broad portfolio of powertrain technologies. The decisions being made now, and the investments to follow, will define the powertrains the industry builds—and consumers may buy in the coming years. This session will include representatives from vehicle manufacturers and suppliers discussing technologies, strategies and alternatives for meeting these daunting challenges, now and in the future.
               
      8:00 AM                                                            -  12:00 PM              
    Onwards & Upwards? The Sales Forecast Workshop
                 
    Chair: Sean McAlinden, Ph.D., Chief Economist and Executive Vice President of Research, Center for Automotive Research Most forecasters underestimated the final U.S. vehicle sales growth in 2013, which resulted in the fourth consecutive year of strong sales growth since 2009.  An increase in the range of 4 percent is being forecasted for 2014, bringing the U.S. market to over 16 million unit sales for the first time since 2007.  However, there is some question as to how far the U.S. and North American market has yet to go in terms of sales recovery.  This session will lead off with the perspective of an automaker followed by forecasters from major automotive associations and consulting and financial firms.   The panel will also address a host of topics tied directly to sales levels, such as younger buyers, the popularity of new technologies and options, shifts in segments, and affordability, to provide attendees critical information on what is needed going forward in the market beyond just mere capacity.
               
                 
     
                 
               
      1:00 PM                                                            -   4:00 PM              
    Attracting & Retaining Talent in an Erea of Changing Technology & Demographics
                 
    Co-Chairs: Lisa Hart, Vice President of Operations, Center for Automotive Research, and John McElroy, President, Autoline
    Attracting and retaining the best talent are key differentiators for great companies.  As the environment in which the automotive industry operates gets more technical and more diverse, human resource leaders will be challenged to keep the current workforce engaged, and to attract new talent to the industry from other technology sectors. This session will bring together representatives from leading companies to discuss how the industry needs to position itself to attract and keep the best and brightest.
               
      1:00 PM                                                            -   4:00 PM              
    Managing the Global Supply Chain & Logistics: Moving all the parts, on time, all the time
                 
    Co-Chairs: Richard Wallace, Director, Transportation Systems Analysis Group, and Kim Hill, Director, Sustainability & Economic Strategies Group, Center for Automotive Research
    Supply chain logistics is a vital, highly complex, and rapidly changing part of the automotive industry.  Vehicle parts and components must be delivered to assembly plants within a precise time window—either JIT, or minimal inventory—but many factors can impact their successful delivery. This session will explore challenges and opportunities affecting the automotive value stream today and in the future. The implications of the changing global supply chain are of great interest to all automotive stakeholders.  The panel will be comprised of vehicle manufacturers, suppliers, and third party logistics companies engaging in a thought-provoking discussion of how supply chain planning and logistics are shaping the industry’s manufacturing footprint.
               
         
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  • Wednesday, August 6, 2014
  •      
  •                                                                                                                                                                                                                                                
      8:30 AM                                                            -  12:00 PM              
    Automotive Strategy I: Pathways to Prosperity
                 
    Co-Chairs: Jay S. Baron, Ph.D., President and Chief Executive Officer, and Sean P. McAlinden, Ph.D., Executive Vice President of Research and Chief Economist, Center for Automotive Research
    The automotive industry finds itself racing toward a future of great global opportunity and competition; of spectacular technological development, choice and risk; and, of rapidly tightening regulation and changing customer expectations.  This session will highlight what it will take for companies and their people to succeed in this rapidly changing automotive landscape.  Key industry leaders will discuss how they are positioning their organizations to be profitable and prosperous in the coming years. 
               
                 
     
                 
               
      1:15 PM                                                            -   4:30 PM              
    Global Opportunities, Global Decisions, Final Outcomes
                 
    Chair: Sean P. McAlinden, Ph.D., Executive Vice President of Research and Chief Economist, Center for Automotive Research
    The panel of automaker and major supplier executive strategists, along with respected automotive consultants and analysts, will identify optimal strategies of investment in capacity and products across global regions to yield the best rate of future return and discuss important factors such as divergent consumer preferences across national markets; the critical role of domestic governments in regulating foreign direct investment; risk in developing markets and the behavior of competitors as it pertains to global investment.  There will also be a focus on what the overall Asian market and production base will mean for other regional automotive production bases. This session will provide strong insights into the future of the North American industry as it competes for resources with other regional markets in the years ahead.
               
      1:15 PM                                                            -   4:30 PM              
    The Designing for Technology and the Customer
                 
    Chair: Brett Smith, Co-Director, Conference Group, Center for Automotive Research
    This session will explore how the automotive industry is leveraging rapidly evolving technologies and trends to create innovative products that meet the needs and expectations of a new generation of drivers.  Social media, interior design, brand image, mega trends, onboard processing power and young entrepreneurs have taken center stage in the Designing for Technology Forum over the past several years.  While continuing to include a variety of influences and presentation formats, the 2014 forum will also highlight infotainment technologies that may shape the future of mobility.
               
         
  •    
   
         
  • Thursday, August 7, 2014
  •      
  •                                          
      8:30 AM                                                            -  12:30 PM              
    Automotive Strategy II: Pathways to Prosperity
                 
    Co-Chairs: Jay S. Baron, Ph.D., President and Chief Executive Officer, and Sean P. McAlinden, Ph.D., Executive Vice President of Research and Chief Economist, Center for Automotive Research This session is a continuation from Wednesday and will be followed by the session below.

    Purchasing and Automaker/Supplier Relations in Today’s Automotive Industry

    Chair:
    Bernard Swiecki, Assistant Director, Automotive Communities Partnership, Center for Automotive Research

    As the automotive industry rebounds from the Great Recession, relations between automakers and suppliers continue to be a focal point due to increasing pressure to meet the demand of rising production volumes coupled with limited physical and financial resources. Speakers will include purchasing executives from key automakers, as well as high-ranking executives representing suppliers.  The session will be run as series of focused conversations, with all panelists addressing a preselected topic, followed by a brief panel discussion of the issue before moving on to the next topic.  In the months preceding MBS, attendees registered for this session will be asked to respond electronically as to the subjects and questions they would like the speakers to address.  This lively, interactive approach will ensure that those in the audience will derive maximum usefulness from the panel.


August 4-7, 2014 Grand Traverse Resort & Spa, Traverse City, Michigan

For more information visit 

        www.cargroup.org/2014 CAR MBS

 

Over the past 49 years, the Management Briefing Seminars have evolved into the industry’s conference benchmark by providing a balance of formal presentations and varied opportunities for the informal sharing of ideas.  Industry, academic and government representatives participate as panel members, moderators and keynote speakers.


 

Traverse City, Michigan

This is the “can’t miss” event of the summer—a gathering of more than 1,000 auto industry, academic and government leaders addressing critical issues and emerging trends in a setting designed to encourage relationships and enhance communication within the industry. This year's Management Briefing Seminars event will again be hed at the Grand Traverse Resort & Spa, Traverse City, Michigan. For more information call 734-662-1287. Click on MBS superstar Dave Cole's photo for a registration link.


CONFERENCE RANDOM QUOTES

        Here are some of the comments from previous years' speakers:

Technology Zooms Ahead

        "We are heading to a new world to bring the consumer significant improvements in technological advances which are considerably more as an entity than the value of each one to its own. The human-to-vehicle interface needs to be as natural as possible, there is not time to read a manual (in today's complex car)."

        ---Venkatesh Prasad (Ford Technological and Group Leader)

"Don't bet against technology!"

        ---Ed Zandel, Chairman & CEO Motorola

Stay Loose

        "There are many important forces in today's business environment. I say we don't have a perfect storm, we have a perpetual storm. The fully flexible corporation is the perfect answer to the perfect storm. A flexible corporation can design and build anything anywhere and maximize the selection or customization for the consumer."

        ---Tom LaSorda, Chief Operating Officer, Chrysler Group

Global Opportunities Are Huge

       "70 percent of the world's population has never been in an automobile. We are in the early innings of a great ballgame."

       ---J.T. Battenberg III, Bd Chmn, CEO, President, Delphi Corporation

Are We in the Perfect Storm?

       "Is this highly competitive market stressful for us? Most certainly! Is it good for us? Absolutely! Does it lead to better products for the customer? Without a question!"

       ---Fujio Cho, President, Toyota Motor Company

      "Weathering the perfect storm (in the auto industry) involves the five p's: product, process, people, place and public policy."

      ---J.T. Battenberg III, Bd Chmn, CEO, President, Delphi Corporation

 

Future Work Force Concern:

      "As the boomer generation retires, we will face a shortage of qualified workers in the 30-50 year-old range. Last year, China graduated 700,000 engineers or scientists, India graduated 300,000, but only 62,000 engineers or scientists graduated in the United States.

      ---J.T. Battenberg III, Bd Chmn, CEO, President, Delphi Corporation

Does Toyota Need Reinvention?

      "Why in the world would Toyota want to reinvent ourselves when business is good? Because any company not willing to take the risk of reinventing itself is doomed. The world today is changing much too fast. If you are not busy reinventing your company I guarantee you are falling backwards. Even worse, your customers are probably looking elsewhere."

        ---Fujio Cho, President, Toyota Motor Company

No More Rustbelt!

       "The 'rustbelt' nickname doesn't?t work any longer. We're talking High Tech now. The 21st century automobile is the most sophisticated, technologically advanced consumer product you'll ever own."

      ---Honorable Jennifer Granholm, Governor, State of Michigan

New Partnerships

        "We want to be the automakers? partner. We all must work together for the future success of this important industry. From our perspective, a good strategy for business in Michigan includes a good business climate, new business models, industry innovation working with automotive intelligence."

        ---Honorable Jennifer Granholm, Governor, State of Michigan

The Need to be Proactive

       "Opportunities will multiply. We need to seize them. As Thomas Alva Edison said, 'The best way to predict the future is to invent it.' "

       ---J.T. Battenberg III, Bd Chmn, CEO, President, Delphi Corporation

"The future in OUR hands!"

        ---John Devine, Vice Chairman and CFO, General Motors Corporation

"This is OUR game to play!"

        ---Jim Padilla, COO and Chairman, Automotive Operations, Ford Motor Company

 

Low-Emission Vehicles

        "If automakers don't reduce smog-forming emissions?greenhouse gases?and the need for petroleum?I believe we won?t be in business."

        ---Fujio Cho, President, Toyota Motor Company

        "The Escape Hybrid is the cleanest and most fuel-efficient SUV on the planet. We drove this SUV for 752 miles on the streets of New York City on one tank of gas. It got 38 miles per gallon. It is a great example of Ford?s commitment to helping create a better world."

        ---Jim Padilla, COO and Chairman, Automotive Operations, Ford Motor Company

"We still think that a big part of the future is with fuel cells."

        ---John Devine, Vice Chairman and CFO, General Motors Corporation

Toyota?s Globalization Explained

        "Worldwide expansion for our company 'like many others' takes place in three stages. It begins with sales. Establishing a sales network says that you believe people in another country would want to buy your products. In 1957, we set up a sales operation here in the U.S. at a former Rambler dealership in Hollywood. Our business has steadily improved, and last year we sold more than two million Toyota, Lexus, and Scion vehicles in North America for the first time ever! The second stage is manufacturing. By building where you sell, you further integrate into the communities where you conduct business. As a result, you are able to alter product mixes faster so you can better respond to the changing needs of your local customers. The third stage is research and development. When a region is so important to you that you want to design unique products for it, then you re truly becoming a global company."

        ---Fujio Cho, President, Toyota Motor Company

Big Issue: Health Care Costs!

        "15 percent of the country's GDP is health care, and it?s rising 14 to 18 percent a year. One big factor is the costs of drugs. We have the highest cost in the U.S. for health care, but not necessarily the highest quality. Catastrophic health care costs must be addressed. We have a competitive disadvantage for U.S.-based companies. We spend $700 more per vehicle (for health care) than the imports. General motors spent $4.3 billion in 2003 on health care for 1.1 million employees, retirees and their families. (One of our retires is 106! God bless 'em.) The average vehicle requires $1,400 in health care costs to manufacture. The costs are unsustainable. This is a huge drain on earnings and capital. I note that both political parties are discussing the issue of catastrophic health care this year."

        ---John Devine, Vice Chairman and CFO, General Motors Corporation

        "If we do this right, we can improve the quality of health care for everybody. It may prove to be the best example of collaborative work."

        ---Jim Padilla, COO and Chairman, Automotive Operations, Ford Motor Company

Those Fabulous Niche Vehicles

        "Specialty-vehicle owner satisfaction scores are much higher than other vehicles. These same vehicle designs are attracting new customers to other brands in the same showroom. Specialty vehicles are improving loyalty and have a direct 'halo effect' on other models in the showroom."

        ---Paul Wilbur, Pres. and CEO, ASC

Autoworkers Are People Too!

        "Some of the smartest people in our company are on the shop floor. We need to find ways to incorporate them into the overall process. We don't want just their backs and arms, we also want their minds."

        ---Jim Padilla, COO and Chairman, Automotive Operations, Ford Motor Company

Take This Test?

       "What do we really think about our cars? This was recently reported on CNN. It?' about research. The question is, ?which of these following items could you not do without??

       Car, Microwave, Cell Phone, Toothbrush, Personal Computer

"Here are the answers in order of the 'most responses:'

       Toothbrush, Car, Personal Computer, Microwave, Cell Phone

"So people would rather give up their cars than their toothbrushes!"

      ---Patrick Murray, VP, VisionWorks, Lear Corporation


        If you are serious about covering auto industry news, you must attend the Management Briefing Seminars held each early August in Traverse City, Michigan. It is billed as the only conference where auto industry leaders meet face to face with suppliers to discuss current issues and deliver "state of the industry" papers. For a journalist, this event is an excellent opportunity to make contact with key industry newsmakers and their communications staffs. Dress is informal, and the site is the beautiful Grand Traverse Resort. The seminars are sponsored by the Center for Automotive Research (CAR), the University of Michigan Center for Professional Development (CPD) and the U of M Office for the Study of Automotive Transportation (OSAT). For more information, click this LINK http://www.cargroup.org