Don't ignore the staff of a TV assignment desk in your routine communication with local media. Most often, they are ignored by press specialists who prefer to deal directly with reporters or journalists. Many times, it is the assignment editor, working with producers that will dispatch the reporter to the next assignment. The better informed these editors are about the car industry the better they can anticipate your story suggestions, needs and opportunities. Press relation specialists will be well served by including them in press release announcements and industry updates. Pay a visit to them just to "pick their brains" on matters that can help them do their jobs better. Here are some seasoned local Detroit broadcast assignment desk mangers:
WXYZ-TV Assignment Editors, Mickey McCanham, Corey McLissac, Bob Kuszynski, (248) 827-9407, Executive Producer, Glen Barr (248) 827-9404
WDIV-TV Planning Editor: Brooke Blackwell (313) 222-0500, Matt Triplett, Assignment Desk Manager (313) 222-0500, Director of News Operations: Mo Gordon (313) 222-0514
FOX2-TV Planning Editor: Al Johnson Cindy Demming & Steve Wilcox (248) 572-5103 or 5104, Assignment Editor: Mat Allen (248) 572-5103 or 5104 and Executive Producer (5pm & 10pm) Deb Dubicki
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